My cable was out during the superbowl, but apparently some of the ads were quite risque. At least, by 1958’s standards. Bare nipples have done a lot for mankind, but who knew that Janet Jackson possessed the magic bullet which would revitalize Puritanism in America?
The majority of advertisers opted for a safe, family friendly approach. Boring, in other words. We had monkeys, sky diving, a bear, and a dog. Always avant-garde Pepsi forayed into the danger zone by having Queer Eye icon Carson Kressley simulate cruising a man (he was really looking at the Pepsi—whew).
Only a few companies brazenly featured attractive women in their ads, challenging the cultural taboo against breasts that we’ve held for literally hundreds of days. These companies, most markedly GoDaddy.com and Tabasco, were well rewarded for their risks, as Hitwise showed their web traffic increased more than other advertisers.
This superbowl may have marked the slow return of the breast to modern television. It certainly didn’t mark the return of good sports.