Slate has a great article about the current advertising trend of eschewing the greats of voice-over work for more celebrity fare.
The reviewer seems to like the trend, but it’s disconcerting to hear Richard Dreyfuss and Gene Hackman selling me stuff. It immediately yanks my attention to a mental game of ‘Dammit, I know that voice. Who is that?”, and the ad has lost me completely. Jeff Goldblum selling Hyundai’s (I think) was particularly jarring, as was Martin Sheen. Perhaps I’m just a fuddy-duddy, but the stars lose a little luster everytime I hear ‘em shilling product, so in my perfect world the only celebrity voice-over on ads would be Robert Evans, who is batshit insane enough to make them entertaining.
What say you?