Women and Advertising pt 3

by alphamonkey on March 18, 2005 · 0 comments

in Uncategorized

Next up we look at The Clueless Blabbermouth, as epitomed by a gas station commercial of all things.

(You know what to do with this.)

Now this one is interesting in that the archetype isn’t actually on the screen. In fact, the only female presence in the commercial is a woman who needs the attendant’s help in picking out the correct oil for her car.  Subtle, eh?  Ladies, let this be a lesson to you: The gas station is a man’s world, and don’t you forget it.  Double points awarded for a female so clueless she can’t recognize her husband/boyfriend’s voice.  Yea, I know I’m reading waaaay too much into this, but it’s there nonetheless.

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