As anyone who watches sports on television knows, beer and truck ads excel at this next archetype: The Distrustful Harridan.
This is a pretty recurring theme in ads; my least favorite example being the truck ad in which a man carting home a bedside table stops to buy a motorcycle, which prompts his wife to begin what will surely be an apocalyptic harangue session before realizing that the husband has brought home both. Buddha, I hate that commercial. Anyway the portrayal of wives as intensely distrustful of their husbands is prevalent enough to barely register on the radar, but this one serves as a decent enough example. Obviously this is a pretty negative portrayal, but it’s a beer ad. What did you expect?