Like I said before, we could post nothing but ad women archetypes till the end of time and still not bottom out for material, but alas all things must come to an end. So we’ll end up this little experiment in theme posting with that most perinnieal of post 70’s archetypes: The Sex Starved Housewife.
(Don’t make me say it)
There have been more overt commercials that use the Sex Starved Housewife archetype, but this one warrants mention for sheer guts. No need for the sweaty pool man or gardener. No, these women can see to themselves, thank you very much. Which moves it over to a more positive portrayal when compared to the scheming vixen housewives that are usually portrayed.
So that about does it. And yes, I fully realize that I’ve been completely talking out of my own hobo for duration of this theme, so save it you amateur Sontags and Jungs.
See ya on Monday when I’ll abandon all pretense and get back to just highlighting videos of footballs hitting groins and goofy animal antics.