I Am Asian…dot com.

by alphamonkey on April 4, 2005 · 6 comments

in Uncategorized

I’ve been noticing that the Latino aimed advertising trend has already started to subside a bit, and in it’s place is more emphasis on Asian and Indian demographics.  There’s all sorts of interesting things about that little observed shift, but I’ll stick with how it relates to the continuing insanity of McDonald’s. 

For having more money than it (apparently) knows what to do with, McDonald’s has the crappiest commercials.  Personally they’re more annoying than Taco Bell commercials, and anyone who knows me realizes that ANYTHING ranked beneath Taco Bell by myself is probably technically a crime against humanity.  But leaving aside McDonald’s sub-par advertising, I came across this site in my neverending quest to find those glorious Asian commercials we all love so much.

Would someone like to explain to me why on Earth McDonald’s owns i-am-asian.com?  I understand that the Asian/Pacific market is one sweet marketing plum, but c’mon!  Is there even ONE person out there who’d stumble across it and go “Gee!  I’m not at home among millions (or billions) of my own ethnicity, but you know what?  McDonald’s really gets me.  Why yes, I will Super-Size those fries!”

So kudos to you, the advertising hochos of McDonalds, for taking an advertising budget roughly equal to the GNP of half of Europe and repeatedly squandering it on the most annoying, dumb, and unhip ads (rollerblade basketball?) this side of Metamucil.

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  • SouzaQueen

    Not only is a completely bizarre domain for McD to have, it has terrible design. It looks pretty but some of the elements are totally random.

  • http://www.transbuddha.com The Good Reverend

    Wow, that ad offends me as an Asian.

    And I’m not even Asian.  But the ad is so bad that it almost makes the viewer an Asian pro tem, just long enough to be completely offended by that ad.

    I’m trying to figure out how they came up with the copy beneath the pic.  I’m going to guess that they recorded the sound of a constipated elephant taking a strained dump on the Serenghetti.  These painful death wails were then sped up, played backward, and run through some voice recognition software.  The VR software got very confused and just crapped out some bullshit about “diverse cultures becoming one”.

    This ad rapes me in so many ways.

  • http://www.livejournal.com/users/shadwstalkr Shadow Stalker

    My favorite part is:

    Whether we’re celebrating one of our cultural holidays or enjoying a Big Mac sandwich, we’re helping make the magic mix called America become even richer.

  • http://www.dadsbigplan.com .alphamonkey.

    I wasn’t aware that the simple consumption of a Big Mac contributed to the magic mix called America.

  • http://www.livejournal.com/users/shadwstalkr Shadow Stalker

    I think you have to wait a few hours for the “magic mix”.

  • lift yr fists8

    I’m terribly offended that all the subliminal claims by alleged asians (I am hawiian, I am pakistani, I am cambodian) are in stark grammatical contrast to the really cool and awesome mcdonald’s “i’m lovin’ it” slogan. I feel like it implies that the asians that do claim they are asian (on this site, naturally)are trying to overcompensate with perfect english.

    How terrible, how patronizing can McDonald’s get? I’m sure they’ll market Big Mac Sushi soon enough and then have a flash cartoon where you wire-fu fight to get to it (because I’m pretty sure that McDonalds as a whole think the whole eastern hemisphere knows…wire…fu).

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