I’ve been noticing that the Latino aimed advertising trend has already started to subside a bit, and in it’s place is more emphasis on Asian and Indian demographics. There’s all sorts of interesting things about that little observed shift, but I’ll stick with how it relates to the continuing insanity of McDonald’s.
For having more money than it (apparently) knows what to do with, McDonald’s has the crappiest commercials. Personally they’re more annoying than Taco Bell commercials, and anyone who knows me realizes that ANYTHING ranked beneath Taco Bell by myself is probably technically a crime against humanity. But leaving aside McDonald’s sub-par advertising, I came across this site in my neverending quest to find those glorious Asian commercials we all love so much.
Would someone like to explain to me why on Earth McDonald’s owns i-am-asian.com? I understand that the Asian/Pacific market is one sweet marketing plum, but c’mon! Is there even ONE person out there who’d stumble across it and go “Gee! I’m not at home among millions (or billions) of my own ethnicity, but you know what? McDonald’s really gets me. Why yes, I will Super-Size those fries!”
So kudos to you, the advertising hochos of McDonalds, for taking an advertising budget roughly equal to the GNP of half of Europe and repeatedly squandering it on the most annoying, dumb, and unhip ads (rollerblade basketball?) this side of Metamucil.