File this one under: “Knowing your audience perfectly”. Milwaukee’s Best (or as 99% of college kids call it, ‘The Beast’ put together this Flash game that is a telling indicator on how they view their target audience. .
The whole goal of the game is to oogle the chest of your best pal’s sister without getting caught.
Now that’s Beast drinker behavior. Of course, the company drops the ball a little bit, as it’s a well known fact that Beast drinkers have no sense of shame. Were this to be a more realistic scenario, instead of acting abashed the oogler would just make some crude comment and cop a feel.