Get Goatz is a new viral campaign for (I’m guessing) a new game store. I’ve got to say, they’ve certainly got the spirit of virals down. 
Get Goatz
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Wow that was annoying actually heh.
I fast forwarded through that commercial on TV yesterday. I assumed it was another stupid promo for Adult Swim. Now that I watched all those people bending over though, I think this is about goatse.