Go Daddy – Car Wash

by alphamonkey on January 25, 2006 · 11 comments

in Commercials,Uncategorized

I’m a little fascinated with Bob Parsons and his domain name company, GoDaddy.com.  On one hand, Parsons is a pretty staunch (and vocal) conservative (as evidenced by his blog and radioshow), yet their commercials routinely make Axe ads look tasteful and restrained.  Like for instance this ‘web-only’ version of their Car Wash commercial, which is supposed to showcase their excellent customer service, I guess.

That’s a commercial for a Domain Name Registrant, which might be the least sexy Net business ever.  What’s next?  Yahoo! commercials featuring three-way hot-tub action?

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  • http://www.transbuddha.com The Good Reverend

    I have to at least give them half credit for not even trying to tie it in to the product.  Ah hell, who am I kidding.. I give this commercial full credit.  I loved it.

  • Anarkistsdream

    What’s next?  Yahoo! commercials featuring three-way hot-tub action?

    Would that be wrong?!?!?

  • http://www.transbuddha.com The Good Reverend

    Exactly.  Screw pretext.

  • http://www.dadsbigplan.com .alphamonkey.

    I weep for America.

  • fealty2dahriyah

    how else would you advertise a completely useless product that probably has shit service…. TNA.

  • http://www.dadsbigplan.com .alphamonkey.

    Therin lies the rub.  Domain Name Registrants have what has to be the only guaranteed growth niche on the web.  It’s fast approaching the ‘everyone has a domain name’ point, which means that it is a service that’s both practical and useful.

    By all accounts, GoDaddy has decent customer service. Yah, I understand it’s a dry subject matter to cover in a commercial, I just think that this approach is nothing more than purile shock tactics.

    I’m all for sexiness in ads, but jeez…at least use it in a manner that makes some degree of sense.

  • fealty2dahriyah

    you are correct to a point. but the shear limitlessness of options for names and extensions really cuts on the profitability. granted what’s your overhead here… your freaking laptop and electrical bill.

    I’m basically all for this message. it reeks of “we selling you exactly what you might want”… which in essense is just a persona… a lovely little webaddress to call your own and to redefine yourself. come on america let the world hear your voice and please put down in confessional style all your miserable quirks. I think eventually the internet will prove to be the greatest invention for letting humans exploit themselves.

    it sure as shit beats most of the other superbowl ad’s. I just don’t see this having payout for them (as if advertising truely ever expressed a payout) most people probably have no idea what they are hocking. and when/if they actually visit the site are probably pissy to not find half naked women everywhere.

  • http://www.livejournal.com/users/shadwstalkr Shadow Stalker

    The problem is that there are a ton of registrars all offering the exact same product.  All the registrations end up going through a few organizations that control the top level domains, so the only differences between the registrars are price and service.  But seriously, how often do you need service for your domain names (assuming you’re not an ISP or web consulting firm)?  GoDaddy is one of the cheapest registrars, so maybe their strategy is to appeal to the low brow audience that had no idea they could buy a domain name.

    Or maybe Parsons just wants to throw gasoline on the TV indecency debate.

  • greencellist

    Admit it, you just posted this to compete with TTR2 in the battle of the blogs.

  • fealty2dahriyah

    wait… are we feining being perverts. cuz I was starting to enjoy it… ttr2 here I come

  • tk

    godaddy.com has good service and they get the job done in the commercials…it gets your attention…right? =)

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