In what may yet be their weirdest ad move, ubiquitous non-spokesthing The King gets some paparazzi action with actress Brook Burke. Hey, they’re at the beach! Wow, they’re on horseback! In addition to these ‘viral’ videos, there are all sorts of photosets popping up about the web.
Dear Burger King & Crispin Porter,
There is such a thing as over-saturation, ya know. Virals only work as virals when there is no clear indication of a product being sold. Stuff like this is just lazy.