If there is one word I don’t think of with Old Spice, it’s ‘sexy’, but it looks like some poor ad-head has the Herculian task of ridding our old mental associations with the dad-gift chestnut, if When She’s Hot is anything to judge by.
And yes, there’s an website tie-in where you can mix your own soft-core dance pr0n video.
Dammit. Now I’ll have to find a new Father’s Day gift. Way to lose a sale, Old Spice.