And now for an interesting look at a video gone wrong, courtesy of Loretta Lynn & Jack White’s Portland, Oregon from the 2004 album, Van Lear Rose. This Oliver Gondry directed spot was rejected for a more straight-forward (but kinda boring) spot.
Which is perfectly understandable, as Gondry’s version, while an interesting idea, is so completely wrong for the song. I can get a whole ‘goin’ round and round’ thing might seem like a good idea for this kind of song, visually it’s really flat (and not a little motion-sickness inducing). Consider this a fairly expensive lesson in missing the point.