I’m not sure I can follow the logic of having a semi-viral site to promote macaroni & cheese to college kids. I mean c’mon. That’s like aiming beer and ramen commercials at college kids. What’s the point? You might as well have commercials for air. Oh well, at least the St. Arvin site (get it? Yah, I didn’t think it was clever, either) has one great spot on it. Seriously, Kraft…air that one on TV. You’ll need to click the ‘watch hot action’ link in the upper right of the bulletin board.
There’s also a take-off on the Subservient Chicken in there as well.