On the other side of that ‘is the market stupid’ equation is this clip, which on the surface is the chronicle of what happens when a 500lb rubber band ball hits the side of a Toyota Camry. Now, I’ll concede there’s a slim chance this is a legit home-made video, but it has ‘viral media’ written all over it. Well done viral media, but an ad still the same. Even though the car is obviously not a new model, the fact that the camera lingers on the untouched driver’s side (a fact which is commented on by the narrator) just seems to tailor made for a subtle attempt at linking Toyota with safety.
What do you think? Cleverly done viral or just proof that I’m a raving paranoid?