Ok Go – Here It Goes Again

by alphamonkey on August 4, 2006 · 17 comments

in Music Videos,Uncategorized

Not content with one Internet sensation music video that only cost $25 dollars to produce, OK Go has returned to the goofy choreography shtick for Here It Goes Again.  The routine is entertaining, but the smile factor is a bit lessened this time around as it’s beginning to feel very calculated.

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  • Boss Robot

    the rebirth of song and dance, it’s beautiful

  • http://www.myspace.com/yourgoodtwin Your Good Twin

    Video messes up for me about 3/4 way through.  Just me?

  • http://www.dadsbigplan.com .alphamonkey.

    Just you.

  • Boss Robot

    why is it the lower the budget the more entertaining the music video?

  • LeatherSleeves

    I agree with alphamonkey…it was fun at first but now it’s just a music video fad. Le Tigre has a similar low budget music video made a while back which I personally find more entertaining.

  • Tom Sawyer

    The fact that a band took the effort to execute this flawlessly (as far as I can tell) with the neat concept of those machines kind of blows the decepticon video out of the water for me.

  • http://www.myspace.com/dragonlews elkciN

    Come on…all in one take too! You kids these days…you’re just never satisfied are you? Sure, the song could use a bit more verse and a bit less chorus, but at least the video is good.

  • Bear

    Sorry, but 99% of regular music videos suck way more than this.  After two (or three counting Le Tigre) videos, how can this possibly have gotten old?  These guys put so much effort into entertaining their fans, and innovating some interesting concepts for their videos.

    Dissing people that are actually trying to do something fun and entertaining (and actually succeed) sure smacks of some Simpsons Comic Book Guy style overly-dismissive criticism.

  • http://www.dadsbigplan.com .alphamonkey.

    I think OK Go deserves some credit for straying from the beaten path for their videos (I couldn’t stand the first couple I saw), but what bothers me is that this clip seemed forced and designed more to cash in on the popularity of the ‘Million Ways’ video.  It’s a decent routine, but I prefer artists to avoid letting themselves get stuck in a rut, be it with their music or their videos.

  • Bear

    Would you say the same of a director who had produced a successful low-budget independant film after a string of disappointing big Hollywood flicks, and then decided to make another film in the same vein as one that brought him some acclaim and seemed an enjoyable endeavor to produce?

    Fer cryin’ out loud.  If they made a crappy music video like any other out there, people would be howling that they should have stuck to stuff like this, wouldn’t they.  I think yer expecting too much from entertainers.  Of course they are following a formula that brought them success, but this is a genuinely enjoyable product, so who the hell cares?  What else would you have them do?

  • http://www.dadsbigplan.com .alphamonkey.

    Sorry, but I’m not one for letting people rest on their laurels.

  • Bear

    Haha!  Yeah, lookat them guys restin’ on their laurels!

  • http://www.dadsbigplan.com .alphamonkey.

    You get that it’s my opinion, right?  Look, when a director (or any artist) continually returns to a gimmick well for a sure fire hit, we get Lethal Weapon 2, 3, and 4.  Or Big Momma’s House 2.  Or Back Into Hell.  Notice a trend here?

  • http://www.livejournal.com/users/shadwstalkr Shadow Stalker

    Hey, Lethal Weapon 4 brought Jet Li into the American mainstream where he could go out in a blaze of sci-fi glory.  Or was it Lethal Weapon 3? Either way, they don’t belong in the same sentence as Big Momma’s House 2.

  • Boss Robot

    Don’t forget Son of The Mask! Who seriously thought of creating that?!?!?!

  • Bear

    Good point.  Yeah, this is definitely the “Son of the Mask” of music videos.  I see your point now, .alphamonkey.

    Thank you Boss Robot for making us laugh about love. Again.

  • http://www.livejournal.com/users/shadwstalkr Shadow Stalker

    I’m a little old fashioned, but I expect a professional to perform better in his field than an average person would.  In a completely unrelated example, I, an entirely non-creative physicist, would just do the same kind of home-made video as the excellent Million Ways; professionals in the popular music field would, I expect, do something a little more original.  This is a slight innovation on their theme, but the schtick is already too old for this length of video.  Seriously, they used treadmills for the illusion of motion in Mannequin; I think people are on to it by now.

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