The Art of Overestimating Your Audience

by alphamonkey on August 28, 2006 · 2 comments

in Commercials,Uncategorized

It’s no secret that companies tend to grossly over estimate their markets when it comes to interactive not-really-viral material.  Sometimes the company themselves fail to account for consumers’ more devious tendancies, but often I think some rather clever ad exec smooth talked the company into backing a really stupid idea.  Like say encouraging people to choreograph and film their own dance video for Bazooka Joe bubblegum

I mean, really.  That’s a dumb idea that’s made not a whit smarter by the ‘pro’ video for some boy band trying to get New Yorkers to do their dumb dance.  I urge each and everyone of you to watch the clip on the site.  Not because it’s any good, but because I watched and I feel everyone should suffer equally.

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  • http://www.voetbalenzo.be/serendipity ikkekrikke

    Overestimating? I don’t know…I think it is the right moment (popularity of video sharing sites, very easy to publish video on the web, generation of kids who grew up with the web, etc.) for this kind of initiatives. And the right song/dance/tune. Watch and see. Some recent examples:















    But maybe I am biased since I am involved in the whole Bazooka campaign. You tell me! smile

  • http://www.myspace.com/dragonlews elkciN

    MY MOM

    SHE GAVE ME A DOLLAR

    SHE TOLD ME TO BUY A COLLAR

    BUT I DIDN’T BUY NO COLLAR

    INSTEAD I BOUGHT SOME BUBBLEGUM

    BAZOOKA, ZOOKA BUBBLE GUM (X2)

    MY MOM

    SHE GAVE ME A QUARTER

    SHE TOLD ME TO TIP THE PORTER

    BUT I DIDN’T TIP NO PORTER

    INSTEAD I BOUGHT SOME BUBBLEGUM

    BAZOOKA, ZOOKA BUBBLE GUM (X2)

    MY MOM

    SHE GAVE ME A DIME

    SHE TOLD ME TO BUY A LIME

    BUT I DIDN’T BUY NO LIME

    INSTEAD I BOUGHT SOME BUBBLEGUM

    BAZOOKA, ZOOKA BUBBLE GUM (X2)

    MY MOM

    SHE GAVE ME A NICKEL

    SHE TOLD ME TO BUY A PICKLE

    BUT I DIDN’T BUY NO PICKLE

    INSTEAD I BOUGHT SOME BUBBLEGUM

    BAZOOKA, ZOOKA BUBBLE GUM (X2)

    MY MOM

    SHE GAVE ME A PENNY

    SHE TOLD ME TO BUY SOME BUBBLEGUM

    SO I BOUGHT MYSELF SOME GUM!

    Such lyrical genius has not been seen since the days of “Kung Fu Fighting.” Carl Douglas, your efforts to undermine the quality of music and destroy the art of the singer/songwriter have not gone in vain. Did you hear me Carl Douglas, you bastard? I know you’re reading this, and you will pay for what you’ve done. Of course, that’s assuming they have an internet connection at the shelter. Or that Carl Douglas isn’t dead. He isn’t, is he? Where would I vent my irrational hate? You win again, Carl Douglas, you crafty bastard.

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