It’s no secret that companies tend to grossly over estimate their markets when it comes to interactive not-really-viral material. Sometimes the company themselves fail to account for consumers’ more devious tendancies, but often I think some rather clever ad exec smooth talked the company into backing a really stupid idea. Like say encouraging people to choreograph and film their own dance video for Bazooka Joe bubblegum.
I mean, really. That’s a dumb idea that’s made not a whit smarter by the ‘pro’ video for some boy band trying to get New Yorkers to do their dumb dance. I urge each and everyone of you to watch the clip on the site. Not because it’s any good, but because I watched and I feel everyone should suffer equally.