Warner Finally Realizes What Century This Is

by alphamonkey on September 18, 2006 · 8 comments

in Uncategorized

It seems that at least one of the major labels understands the power behind user generated content.  Warner Bros. Records has entered into an agreement with YouTube to make all of their music videos available to YouTube’s 19 million strong user base.  For free, no less.  Furthermore, the agreement stipulates that YouTube users have permission to incorporate and use the videos in their own work.  That’s a far cry from Sony’s pay for play deal with Google, or Universal’s blanket ban on their videos being available (legally, that is) on user content sites. 

What’s interesting to me is that the holdout companies are stating that they deserve a slice of the revenue, yet videos are supplied to MTV for free.  I mean really, why should user content site users have to play to view or upload what is effectively advertising?  It’s in the label’s best interest to keep these sites going, especially since MTV shows what?  4 videos a day now? 

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  • PesterTheJester

    Wow someone decided to embrace new technology(and learned how to profit on it) vs just casting it off as evil

  • http://www.myspace.com/dragonlews elkciN

    Actually, MTV shows up to 7 videos a day now, if you add up all the videos that they only play for 2 minutes.

  • http://www.myspace.com/yourgoodtwin Your Good Twin

    Totally agree, I’ve always been bewildered by how hard it is to find music videos sometimes.  They are commercials.  Labels should be DYING to make them freely available because it sells records.

  • BADD

    Greedy assholes.  Next we will be paying for the ads too.  a dollar to see our new car commercial.  Come on Spike Jonz directed it!  Pay us or we kill your pets!!


    I love money……(lie)

    Dirty assholes after a chili contest……mumble grumble……

    As for on subject….

    Kudos to Warner Bros.  I hope this shows all those other idiots how it is done.

  • http://www.dadsbigplan.com .alphamonkey.

    I think you need to cut back on the caffeine.

  • Boss Robot

    Do bands have a say in this? I mean, if they’re really doing it for the music then they might as well approve it. Unless, they’re whores.

  • http://www.dadsbigplan.com .alphamonkey.

    Depends on the contract, I’d suppose.  I’ve gone straight to bands to get permission to post clips that I thought the label might get hissy over, and for the most part that’s been good enough.  But if the label owns the video, then what the band wants might not matter too much.

  • http://www.onlysidekick.com Sidekick

    No the bands to not get permission. The label signed them and basically have their souls. The band just hopes not to get dropped. But whos gonna not want their videos to be on youtube?

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