Subtlety? Who needs it? Australian dairy drink makers Primo certainly don’t, if this spot (which is entitled Moohoppers of all things) is any judge. I mean c’mon! It’s a milk drink! Aren’t busty bikini clad women bouncing on big red rubber balls pretty much implied?
Seriously though, my hat goes off to whomever at Saatchi & Saatchi New Zealand got the Fonterra people to sign off on this. That took genius.
After a little digging, I came across this description for the drink: “‘lime-flavored milk that claims to be ‘sustained energy in a bottle.’”. Um, ewww?