Foot Cred is a little short film that brings sneaker fetishism to a whole new level. The film is a great example of imaginative storytelling through spoken word, slick motion graphics, and music.
Semi famous Normski (who got famous for shagging Janet Street Porter) goes on a trip to purchase the holy grail of B-Boy trainers, Puma States. It’s a funny and entertaining tale of trainer culture in New York. Thoroughly enjoyable and refreshing to see content longer than 30 secs these days on the net. Did it really happen? Who cares? Is it an advert? Probably.. You can watch it on Youtube here.
alphamonkey sez:Seeing as it was done by Imperial Leisure, it’s almost certainly a viral for Puma, albeit a very good one. While not as mindblowing as Adidas AdiColor series, it’s certainly an above average effort for a brand that’s already pretty well versed in net hype. Yunus Akseki directed this spot.