Sequential Effect

by Andy Cochrane on January 23, 2007 · 0 comments

in Commercials,Uncategorized

sequenceHere’s an impressive video from the ol’ AV Club archives that is just too good not to share with y’all.  They have been using this effect for a while now in sports (diving, downhill skiing, and golf are the three i can think of right now), but it is cool to see it used this way.  This is a really, really slick commercial using shaky, handheld 70’s looking footage.  I asked the guys who made it what they used to do it, and basically they did it the hard way- tracking and hand aligning layers in After Effects.  Found via the wondrous Shortsville.

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