Here’s an impressive video from the ol’ AV Club archives that is just too good not to share with y’all. They have been using this effect for a while now in sports (diving, downhill skiing, and golf are the three i can think of right now), but it is cool to see it used this way. This is a really, really slick commercial using shaky, handheld 70’s looking footage. I asked the guys who made it what they used to do it, and basically they did it the hard way- tracking and hand aligning layers in After Effects. Found via the wondrous Shortsville.