How to Destroy a Classic – Tootsie Roll Edition

by alphamonkey on May 7, 2007 · 3 comments

in Commercials,Uncategorized

So apparently some bright fool over at Tootsie Roll Industries* decided that one of my generation’s most iconic commercials needed a CGI facelift, and so they asked LucidCircus to utterly butcher the How Many Licks Does it Take? spot. 

To be fair, a member of LucidCircus admitted that they were given strict orders to gussy up the spot in an attempt to capture the blooming CG film market, but that doesn’t excuse the idiots at Tootsie Roll Industries for making such a ridiculous choice. 

*While I’m at it, I just have to say: I could have sworn I’d hit someone’s half-assed homage page to Tootsie Rolls when I found their homepage.  C’mon, guys!  I know you haven’t altered a recipe in 20 years (thankfully), but that doesn’t mean your corporate site should look like someone’s discarded Frontpage 95 template. 

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  • Gorlog

    When I read your commentary I was laughing but was also thinking you were being a bit harsh on the Tootsie Roll Corperation.  then I went to the web site.  HOLY COW!  It really is a cast off put together by some first time web build.  Now that is funny.

  • nklpht900

    dude…that new commercial made me cry a little. my inner child has just been gutted.

  • daemoneyes

    I was thinking more along the lines of raped, but gutted works too.

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