My Damn Channel is the brainchild of Rob Barnett, and while it’s yet another online video site in a quickly expanding sea of them, My Damn Channel sets itself apart by deciding that it wants no part of the unwashed masses. Designed for pro and semi-pro content creators, My Damn Channel is a means by which already established artists can monetize their own work, without having to compete with clips of Grandpa getting socked in the tacklebox with a kitten.
Designed with creative freedom in mind, Barnett’s stated goal is to let artists themselves utilize the field-leveling aspect of the web in the manner that the networks have so far failed to produce on. The clip you see to the right is a good indicator of what they’re trying to do (you have to watch it till the end) It’s certainly a good idea, so we’ll just have to see how things pan out.
There’s a variety of work already available from artists like David Wain and Harry Shearer, along with some surprisingly cool conversations between Don Was and Velvet Revolver’s Slash and Duff McKagan.
Of course, it’d probably help if the interface wasn’t so damn wonky, as navigating between clips (not to mention trying to simply browse between clips) is awkward at best.