The Midas Touch

by alphamonkey on August 2, 2007 · 0 comments

in Uncategorized

Skittles has some serious weirdness working with their recent ad spots, so much so that I’d be willing to wager that removed from the context of advertising, their recent spots would utterly kill as short films.

While each of the spots has been great in own way, I have to say that ‘Midas Touch’ wins for all around best spot.  It’s strange, of course, but also more than a little sad when you think about it.  Of course, you’re not given much time to let the ramifications of a touch that turns everything into Skittles as the technical prowess of the spot really overpowers everything here.

Dig it. 

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