I’ll admit it: My hands down favorite cereal mascot has always been Sugar Bear. For one, his name is Sugar Bear, for crying out loud. And two, there’s that great Bing Crosby voice singing “can’t get enough super golden crisp, it’s got the crunch with punch!” Now, let’s be honest: How many of you just sang that in your head?
Anyway, A Sampler of Things has a great set of artwork detailing the artistic evolution of Sugar Bear (or Super Bear, as they stupidly changed his name in the late 80’s), and it’s a wonderful look at how the character has changed from his humble beginnings in the 50’s.
Thanks to Bedazzled for the find.