Bravia – Play-Doh

by alphamonkey on October 4, 2007 · 0 comments

in Commercials,Uncategorized

Sony Bravia - Play-DohSony’s Bravia line of televisions (they of the wonderful Colour and Paint spots) saw the release of their yearly ad, and this time Play-Doh is the theme.

Fallon of New York handled the production of this rather ambitious stop-motion clip (it required over 40 animators and 2.5 tons of plasticine), and I will say I enjoyed it more than ‘paint’. I don’t think they’ll ever top the first one, though.

Kudos to Fallon for keeping this one under wraps until it’s debut, as the hyped up process and blog for ‘Paint’ really detracted from the final effect.

Watch ‘Play-Doh‘.

  • Reddit
  • Google Bookmarks
  • Digg
  • LinkedIn
  • RSS
  • StumbleUpon
  • Yahoo! Buzz
  • Posterous
  • Tumblr

Previous post:

Next post: