Playstation 3: Advertising through sheer creep factor

by alphamonkey on November 30, 2007 · 6 comments

in Commercials

Playstation 3 - This is LivingThe PS3 has undergone a number of marketing shifts in an attempt to bolster the less than stellar numbers, but what’s amazed me is how again and again the brand returns to a style that can only be described as David Lynch lite.

I get that the machine is a technological powerhouse, but what I don’t get is how creeping me out is supposed to convey that. Of course, considering the only way I’d buy a PS3 is if they had a massive new line of Katamari Damacy games, I can see how any branding attempt is going to fall a little short with me. Watch ‘This is Living‘ (which to be fair is visually exceptional) and tell me if that’s an ad that makes you go ‘Hmm, I so need that’.

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  • Howie Killdabrand

    Yes. Visually exceptional. But I don’t understand how the closing scene of the Burger King impotently firing steampunk bullets at Mario is going to sell even one more PS3.

  • .alphamonkey.

    That might be the best summation ever.

  • Andrew DeGolyer

    Who did the acting, the cirque de solei troup? Creepy…

  • Notasonyfanboy

    Hmm, I so need that.

  • andy cochrane

    i agree with howie- this does not make me want a ps3 at all! in fact, it seems to have absolutely nothing to do with the ps3 except for the voice over. show it to someone with the sound off and see if they can guess the product, good money says nobody would be able to guess.

  • .alphamonkey.

    Interestingly enough, the Sony Playstation account (which is worth about 150 million a year) was just wrested away from TBWA/Chiat/Day, ending a 13 year business relationship. I’m willing to bet PS3 sales (and their crappy ads) had a lot to do with that.

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