Focus Groups on Fire & the Wheel

by alphamonkey on January 16, 2008 · 0 comments

in Commercials

Draft FCB has a clever little set of commercials giving us a look at how the world would be had humankind’s first two innovations (The Wheel or Fire) been vetted by a focus group. I got a sad-because-it’s true chuckle out of ’em, though the pimped website (where you can give your great idea the send-off it deserves) was a little underwhelming.

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