There are far, far too many videos of water balloons popping in slow motion on the web right now- it is the new Coke and Mentos. That said, let this be the fad’s Eepybird. And by that I mean, this commercial does it better than anyone has before, so everyone else can stop trying.
Very cool ad for Schweppes, whose name is fun to spell- it gives you a certain deep satisfaction when you get it right without looking at how you should be doing it. And God bless the web for allowing the 2 minute director’s cuts of commercials to make it out to a wide audience instead of slowly dying a quiet death on a demo reel.