Death of the Honeybee

by alphamonkey on April 22, 2008 · 1 comment

in Commercials

An appropriate choice for Earth Day, I suppose:

Watch ‘Death of the Honey Bee’

Indulgence maker Häagen-Dazs & visual house Psyop bring us ‘Death of the Honeybee‘, part of an effort to bring attention to the plight of the honey bee, that so helpful little lichpin of nature that seems to be disappearing in vast numbers due to the rather mundane sounding Colony Collapse Disorder.

I’ll admit the Help the Honey Bee site is a rather well made little number, and I’m always down with corporate activism, so give it a looky-loo.

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    oooo… Lichpin… sounds creepy.

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