Kobayashi* pulled a fairly effective bit of self-promotion a few months back by releasing a video into the wilds of the internet with the tag ‘new Sony Bravia Commercial teaser’, which managed to get picked up by a number of blogs (who didn’t do too much checking on the link, apparently), but he’s since come clean and admitted that the commercial (which you can view in full here. note: big file, so be ready to wait) was really just a spec job done to pad out his director reel.
While I certainly can’t begrudge a young director some clever self-promotion, I gotta say: If you’re going to make a fake Sony Bravia commercial, it had better be pretty damn astounding. Sadly I can’t say this holds up. Considering the real deals are high budget endeavors (and sometimes technical achievements in their own right – see the Relate-o-Tron list for examples), that’s just too high a bar to set for a self-funded (and self-made) spec spot.
I’ll let our resident production guru, Andy, weigh in on the technical shortcomings, but for me it’s just a matter of a) being too derivative of the Play-Doh spot, b) trying to mask the tech budget by never giving you long shots of the colorful jelly rabbits, and c) feeling hurried and rushed (as opposed to the slo-mo color pr0n effect that Bravia spots normally go for in order to showcase the awesome).
So well done on the self-promotion, but a mighty big ‘meh’ on the actual effort.
*When did we get to the point where directors needed to have single word names that are only slightly less lame than 90’s era comic book villains? Kaos and McG, I’m looking at you.