Microsoft has unveiled it’s Post-Seinfeld campaign, directly tackling the long-running Apple ‘I’m a Mac/I’m a PC’ ads with their new ‘I’m a PC’ series. I’m torn here… On one hand I think that it’s usually best for companies to ignore their competitors’ ads (as it just becomes a ‘who has the better agency’ battle), especially ones which have been running for what feels like an eternity, but on the other hand Apple’s ads have ceased to be clever or even all that entertaining, so if ever there was a good time to take a shot at them, this would be it.
Note the complete lack of scruffy douchebaggery, but mostly note the fact that Microsoft (by way of Crispin Porter + Bogusky) has finally found a way to seem almost, dare I say, populist. An odd stance for the mega-corporation, to be sure, but an effective tactic given the current climate in the US.
I’ll admit that I’m a little sad to see the end of Jerry and Bill’s excellent adventures (though CP+B has reportedly shot another in that series to be aired later), just because the spots were so damn weird.