I'm a PC

by alphamonkey on September 19, 2008 · 8 comments

in Commercials,Uncategorized

Microsoft has unveiled it’s Post-Seinfeld campaign, directly tackling the long-running Apple ‘I’m a Mac/I’m a PC’ ads with their new ‘I’m a PC’ series. I’m torn here… On one hand I think that it’s usually best for companies to ignore their competitors’ ads (as it just becomes a ‘who has the better agency’ battle), especially ones which have been running for what feels like an eternity, but on the other hand Apple’s ads have ceased to be clever or even all that entertaining, so if ever there was a good time to take a shot at them, this would be it.

Video: Pride

Note the complete lack of scruffy douchebaggery, but mostly note the fact that Microsoft (by way of Crispin Porter + Bogusky) has finally found a way to seem almost, dare I say, populist. An odd stance for the mega-corporation, to be sure, but an effective tactic given the current climate in the US.

I’ll admit that I’m a little sad to see the end of Jerry and Bill’s excellent adventures (though CP+B has reportedly shot another in that series to be aired later), just because the spots were so damn weird.

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  • Your Good Twin

    I’m also not sure why they built off Apple’s ads while not actually countering any of the things those ads complain about PCs. I didn’t like the Bill and Jerry ads, but these just seem pointless.

  • http://www.dadsbigplan.com .alphamonkey.

    Countering point-by-point puts them on the defensive instead of letting them subvert the message to their liking.

    And c’mon, it’s not like those Apple ads bust out any technical awesome on behalf of Macs.

  • http://www.razorfine.com RazorFine

    Okay, that was pretty cool and way better than those odd Seinfeld/Gates ads.

    As for the Mac ads, their basic premise is that Macs are more user friendly than PCs. And for those needing to run only the software basic to the Mac that’s hard to argue against – though if you try to go out of the Mac box you run into problems pretty quick. Trumping the diversity of a PC, not only its users but its uses, is a damn smart way to market against Apple.

  • Andrew DeGolyer

    The funny thing is, they used a Mac to make the commercial… That’s just great!


    But most people use computers to surf the web, word process, and email. So, for most people, they buy whatever looks cooler… So for that the commercial is great. PC’s are cool, cause scuba divers and people with beards use them.

  • cgoblen

    RazorFine said:

    “Trumping [sic… I think he means “trumpeting”] the diversity of a PC, not only its users but its uses, is a damn smart way to market against Apple.”

    Hardly, since Macs are now far more capable of being “diverse” than your usual Windows box. Not only can Macs run Mac OS X, but also can natively run Windows XP and Vista, and can also run any other x86 operating system in a VM. A Mac coupled with VMWare Fusion or Parallels is a difficult combination to top. Not only do you get high quality no compromises hardware (have you *seen* a Mac Pro in action?! Seriously amazing hardware), but the diversity to run all of the world’s major operating systems and software.

    I run Windows Server 2003 in two separate VMs on an Apple Xserve: one is an AD domain controller (and DNS, and DHCP), the other runs Exchange ; they sit on top of Leopard Server, which is acting as an SMB files server.

    I also run Asterisk FreePBX in Ubuntu on Mac Minis. Awesome stuff.

    You really need to rethink your attitude about the Mac platform. It’s pretty incredible these days.

  • http://www.dadsbigplan.com .alphamonkey.

    I have to call shenanigans on that. PC’s COULD run Mac via VMWare except for the whole ‘Apple won’t let anyone do that legally’ bit. I ran Tiger in a Virtual Machine on an XP Pro machine with no issues.

  • BAD


    You do realize that Apple is using Intel chips now. That is the ultimate defeat in this mac/pc argument. Apple has just admitted through purchase that pc type hardware is superior to what they have been building.

    I personally don’t care either way. I’ll use a pc or a mac, what I don’t like is Apple’s pompous attitude. You don’t see Windows, Intel or any other CPU makers disparaging others do you?

    Apple’s advertising campaigns remind me of political campaigns. I have never judged a computer set up by what other people think about it, beyond user reviews. I don’t care about color, shape, or who makes it.

    I only care that it is a reliable and highly functional set up. I want a machine I can make into whatever I need. Apple, Microsoft, Intel, and any other computer maker fail and succeed just about the same amount in my opinion, so I see no need for all this blather.

  • http://www.jimloomis.deviantart.com Jimmy

    You know, its not that I hate Macs or PC’s, I just hate the fact that Mac users are so elitist that it makes me sick. Yes, Macs have awesome hardware, but what happens when it finally breaks? You’re fucked with Apple’s insane repair costs.

    I build my own computers for that reason alone. I can fix the fucking thing myself! Good luck doing that on a Mac…

    Lets face it, you have to be insanely rich to own a Mac. I just built a quad-core, 1TB, 4GB RAM unit that runs both Windows and Linux for little more than $600. If I want the same power from a Mac, I’m paying at least 3 times as much!

    If I could own a Mac I would, but lets face it; Mac has no market share because they offer little to nothing that is affordable, and if it is affordable, it’s underpowered. People who can afford Macs use Macs, while people like me don’t waste money on loyalty to a computer company who’s main inspiration for aesthetic computer design comes from anal beads.

    As soon as Macs get the market share of PC’s, they’ll have the same type of security problems. The virus argument for Mac and Linux is moot as soon as they become popular enough for virus programmers to care.

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