Universal drags me away from hell

by alphamonkey on May 27, 2009 · 3 comments

in Uncategorized

The other night I had the option of going to two different screenings. The one I didn’t attend was the latest from director Sam Raimi. I was mildly interested in Raimi returning to horror and hoping for something like the gory awesomeness of the Evil Dead films. Whether or not Drag Me to Hell delivers I guess I’ll never know because the marketing of the film as your run-of-the-mill horror flick made me lose all interest, fast.

Maybe I missed out and the film was filled with dark humor and excitement, but the Universal Studios’ decision to market not to Raimi fans (who they obviously believe will show up no matter what) but to hardcore horror flick die-hards was enough to get me to pass. Take a look at the recent TV-spot above and let me know what you think. Does it look like something from the director of Army of Darkness you would get excited about, or one of any number of average horror flicks you could pull out of a RedBox for a dollar?

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  • Greatroarer

    Well, your choice to never ever watch this film based on this short advert seems very extreme, especially considering a quick web search would show you what most of us other Raimi fans have been watching for quite a while. Here are 2 AICN reviews for yah:1, 2

    And here’s a longer trailer that might wet your appetite for old school Raimi:

    Note: This isn’t the website I orignially saw this trailer on, but seeing your extreme disdain for what they offered up, which I agree is pathetic and very short, I did a search and found this better version in about 1 second. Sorry to read that you say you will never ever watch this because of that short ad, but rest assured all of the rest of us Raimi fans will be enjoying it. Uhm, too soon for me to be able to order the Blu-ray?

  • http://www.transbuddha.com Cap’n Carrot

    I wouldn’t go so far as to say I would never, ever, see the film, just wouldn’t go to the theater to check it out (even, as it turns out, for free). It might be something, if response is favorable enough, that I would check out on DVD or cable.

    Oh, by the way, it wasn’t a single TV spot I pulled out of thin air, there were others, including some full trailers that marketed the film in the same manner. I had see that other trailer you mention, but sadly that wasn’t the one the studio pushed, or constantly bombarded me with in theaters and on the tube, and by the time I’d seen it I’d already decided on going to the other screening instead (it wasn’t like I was sitting at home twiddling my thumbs).

    I wrote this post not in an attempt to say this movie is horrible and unwatchable (in fact I never say that anywhere in the post, and wouldn’t), just that I decided (free choice baby!) not to see it (as I think is still my right?). This was an attempt to demonstrate an instance where the marketing of a film made me less willing to watch it. Horror isn’t my favorite genre, especially the run-of-the-mill horror flicks that Hollywood churns out like cheap candy.

    Was I wrong for choosing to see a different film that particular night? Maybe, it wouldn’t be the first time and won’t be the last as studios often offer multiple screenings on the same night, but I’m not going to lose any sleep over it.

  • Matthew

    I felt the same way… and then I saw that its rottentomatoes.com score is 95%.

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