The other night I had the option of going to two different screenings. The one I didn’t attend was the latest from director Sam Raimi. I was mildly interested in Raimi returning to horror and hoping for something like the gory awesomeness of the Evil Dead films. Whether or not Drag Me to Hell delivers I guess I’ll never know because the marketing of the film as your run-of-the-mill horror flick made me lose all interest, fast.
Maybe I missed out and the film was filled with dark humor and excitement, but the Universal Studios’ decision to market not to Raimi fans (who they obviously believe will show up no matter what) but to hardcore horror flick die-hards was enough to get me to pass. Take a look at the recent TV-spot above and let me know what you think. Does it look like something from the director of Army of Darkness you would get excited about, or one of any number of average horror flicks you could pull out of a RedBox for a dollar?