popeye

Designed by artist James Voon, the OMG What’s In Your Food? campaign uses childhood characters such as Popeye and Winnie the Pooh to think about the genetic modified food they are eating everyday.

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The video for “Dawned on Me,” the first song of Wilco‘s new record The Whole Love, features a familiar face you should recognize. Directed by Darren Romanelli, this collaboration with King Features presents the first hand-drawn Popeye cartoon in more than 30 years. Wilco + Popeye? Oh yeah!

Wilco & Popeye – “Dawned On Me”

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